Interior decorating advice: How do I “soften up” an industrial apartment?

Hi, I just moved into an industrial loft apartment with lots of light and I LOVE it. However, I am kind of a girly-girl and the place currently feels a bit cold, sterile, and warehousey for my taste.

The floors and ceilings are brushed concrete, the walls are either exposed concrete or painted white or gray-blue. The apartment comes furnished with modern items with a lot of straight lines, stainless steel, granite & upholstery in gray or dull blue hues.

I would like to make it more warm, feminine, colorful, soft, and homey. What are some accents and touches I can use to create this effect? I like simple floral patterns, the occasional ruffle, pastel colors, etc. I want to find a nice balance between the industrial feel and a cozy, feminine home. Any ideas?
I’m looking for links to specific rugs, lamps, throw pillows, wall art, curtains, dishes, bedding and the like please!

Thanks so much! I can send you photos of the place if it would help.

PS I cannot paint the walls or change major furniture items like table, couch etc.
Thanks Kosher, I love the idea of bringing nature in. Thank you sunshine, those photo links are a great inspiration. I love the first one especially.
Here are some photos of my place: http://www.flickr.com/photos/52380480@N06/